## The Problem
Mike built APIVault as a side project while working full-time. By the time he went full-time on it, he had 95 customers and a 12% monthly churn rate.
"People weren't complaining in my support inbox. They just... stopped using the API. Then they'd cancel a month later. I had zero warning."
## The Solution
Mike installed PulseCheck and within a week, the health scores revealed something alarming: 11 accounts showed declining usage patterns over the past 30 days.
"I'd have lost $2,100 in monthly revenue just from those 11 if I hadn't caught it."
He set up an automated daily digest that arrived each morning. "It became part of my routine — check the health scores, send 2-3 personalized emails, done."
## The Results
- **Rescued 9 of 11 flagged accounts** within 60 days - **Churn dropped from 12% to 5.2%** monthly - **Net MRR increase of $1,650/month** vs. previous trend
"I'm not a natural sales guy. PulseCheck gives me a list of who needs love — I just execute. That's the whole game now."
Mike's advice to other indie founders: "Don't wait until customers complain. By then, it's too late."