## The Problem
Sarah launched DevToolkit in 2022. By mid-2023, she had 280 paying customers and a growing dread: she had no visibility into who was unhappy until they canceled.
"I was flying blind," she says. "I'd see someone go quiet, then a month later they'd churn. It felt like I was always one step behind."
## The Solution
After hearing about PulseCheck on an IndieHackers thread, Sarah signed up and connected her Stripe account in under 10 minutes. The AI health scores started generating automatically.
"The first week was eye-opening. I had 23 customers flagged as 'at risk' and I didn't even know they were struggling."
She started reaching out proactively — a quick check-in email, an offer to help, a discount if they needed it. The results surprised her.
## The Results
- **47% reduction in monthly churn** over 90 days - **Saved ~$3,200 in MRR** that would have walked out the door - **Customer lifetime value up 34%** as existing customers stuck around longer
"I finally have a system that works. PulseCheck tells me who needs attention, and I actually have time to help them because I'm not chasing every account manually."
Sarah now spends 30 minutes a week on customer health reviews instead of scrambling after cancellations.