Stop Losing Customers to Invisible Churn Risk
PulseCheck surfaces behavioral and billing signals into actionable health scores so indie founders act early rather than lose revenue to preventable churn.
How PulseCheck Works
Health scoring is most actionable when founders can act on it. PulseCheck pulls behavioral and billing signals into a single interface without requiring manual data entry.
Scoring & Intelligence
Configurable Health Score
Weight engagement signals, billing events, and support interactions. Each customer receives a 0-100 score updated as behavior changes.
Churn Risk Tiers
Segmentation into healthy, at-risk, and critical tiers provides clear prioritization for outreach without manual review.
MRR at Risk Quantification
Translate health scores into dollar exposure. Know exactly which accounts and revenue amounts are at risk in each cohort.
Alerts & Workflows
Slack & Email Digests
Set threshold-based alerts delivered to Slack channels or scheduled email summaries. No need to manually check dashboards.
Intervention Playbooks
Triggered workflows offer suggested outreach templates when scores drop below defined thresholds in at-risk accounts.
Daily Score Sync
Scores recalculate daily using current behavioral data. Historical trending reveals early deviation patterns before critical thresholds.
Integrations
Stripe
Connect billing data to surface payment failures, plan downgrades, and usage anomalies as churn predictors.
Intercom
Pull conversation volume and sentiment signals. Declining support engagement often precedes churn.
Posthog
Ingest product event data including feature adoption rates and login frequency as leading indicators of health.
Case Studies
Founders tracking customer health at scale report earlier intervention and reduced preventable churn.
MangoSaaS
Caught payment failure spike before annual renewal
MangoSaaS identified a cohort of accounts showing declining session depth 60 days before renewal. Early outreach recovered $8K in at-risk annual contracts.
Read case study →StackForms
Paid for itself in the first intervention
StackForms eliminated spreadsheet-based account reviews. The $29/month plan delivered ROI within a single recovery event involving a $480/mo enterprise account.
Read case study →LeadLoom
Scaled proactive outreach without adding headcount
LeadLoom used segment-level trending to batch outreach by risk tier. Their solo-founder operation made 12 proactive touchpoints weekly, up from 4 manual reviews.
Read case study →Ready to Protect Your MRR?
14-day trial. No credit card required. Connect your first customer in under 5 minutes.
Common Questions
How does PulseCheck calculate health scores?
Health scores are computed from configurable signal weights across engagement, billing, and support dimensions. The default model incorporates login frequency (Posthog), payment status (Stripe), conversation volume (Intercom), and custom rollover events. Scores range from 0–100, with tier thresholds set per account or segment.
Operators can adjust signal weights to match their specific product context—no two setups are identical.
Recalculation occurs daily, and individual score changes are logged for historical trending.
What data sources does PulseCheck require?
Minimum required: a Stripe account with at least 30 days of subscription data to establish a behavioral baseline. Optional integrations include Posthog for product engagement, Intercom for support conversations, and CSV upload for custom event data.
No native CRM connection is required initially, though contact records can be passed via webhook for enrichment.
All integrations use OAuth where available; API keys are required for Stripe and Posthog. Data does not leave your connected accounts except as needed for score computation.
How accurate are the churn predictions?
Accuracy depends on data volume, signal quality, and how closely your customer behavior maps to models trained on SaaS benchmarks. Early adopters report that scores begin diverging 30–60 days before voluntary churn in typical usage environments.
No predictive model is guaranteed. Scores surface risk indicators; operational decisions about intervention timing and strategy remain with the operator.
We recommend pairing automated scoring with manual review of high-value accounts until your model is calibrated to your specific cohort.
Is this relevant if I'm pre-revenue or below 50 customers?
The tool is most operationally valuable above 50 paying customers, since scoring models require sufficient behavioral variance to generate meaningful differentiation. Below that threshold, manual review is typically feasible.
Early-stage founders (pre-MRR or sub-20 customers) can connect Stripe and establish baseline tracking, but the alert-driven workflow assumes regular customer interaction that may not yet exist at that scale.
Pricing tiers support both stages—the Solo plan covers up to 100 tracked customers.
How is data stored and secured?
Customer data is stored in a SOC 2 Type II-audited environment (US-East). Integration credentials are encrypted at rest using AES-256; API keys are never logged or exposed in dashboards.
Your customer records are isolated per account—PulseCheck staff do not access production data unless directly requested for support.
Data retention follows your plan: Solo accounts retain 90 days of history; Business accounts retain unlimited rolling history.
GDPR and CCPA data subject requests can be automated via settings for operators with EU customers.
What does the free trial include?
The 14-day trial grants full access to Business plan features: all integrations, unlimited alerts, and up to 100 tracked customers. No credit card required at sign-up.
After the trial period, accounts revert to Solo plan limits (3 integrations, 100-tracked-customer cap, 90-day retention) unless upgraded.
You can export all data during the trial period via API or CSV. No data is deleted upon downgrade, but new ingestion pauses until plan renewal.